(Bc) Programme: Sustainability in Marketing and Media Communication (BP_SUMAC) ****************************************************************************************** * Programme B0388A180002: Sustainability in Marketing and Media Communication - bachelor, ****************************************************************************************** Academic year 2026/2027 This interdisciplinary program combines approaches from marketing, communication and media concepts of sustainable development. A new and unique feature of this program is the imple sustainability principles in the fields of marketing and media communication. The program will give you not only expertise in communicating sustainability issues, desig presenting them in the media but also knowledge in intercultural communication strategies application in various international work contexts. You can critically evaluate media mess in the field of social media and assess the impact of media and marketing campaigns on the You will create media content and communicate using photos, text, visualized data, and vid – most importantly – you will be able to apply the principle of sustainability to the comm itself. The program covers four areas: Section 1 Communication in a global world Section 2 Media Analysis Section 3 Media literacy – media education – sustainable use of media in the digital world Section 4 Sustainable media production – sustainable marketing Graduates will have the following skills: a) Strategic, international, and sustainable communication skills. b) Skills in the fields of media studies, analytical thinking, empirical media analysis, a research. c) Competencies in the field of sustainable media production: effective strategies for cre of media products, multimedia design, marketing, etc. d) Basic knowledge of sustainable development and procedures in various fields of work. Programme supervisor: Dr. phil. habil. Ulrike Lütke Notarp, Ph.D. Programme coordinator: Mgr. Jan Miessler ****************************************************************************************** * Course structure and study requirements ****************************************************************************************** Total credits 180 ECTS Compulsory courses 112 ECTS Elective courses min. 50 ECTS Optional courses 0-18 ECTS ****************************************************************************************** * Bachelor state examination ****************************************************************************************** 1. (JBAK01) Bachelor's thesis defence 2. (JSZ698) Presentation and discussion of a current topic in the field of Sustainability Media Communication ****************************************************************************************** * Cumpulsory courses (J#1070) ****************************************************************************************** Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB264 SustainabilityJavornicky LS 2/0 Zk 8 I: Brumovská Fundamentals [ URL of Sustainable"https:// Development is.cuni.cz/ in Society studium/ (Social predmety/ Sustainabilityindex.php? [ URL do=ucit&kod=97106"] "https:// is.cuni.cz/ studium/ predmety/ index.php? do=predmet&kod=JKB264&skr=2026"] JKB265 SustainabilitHavránek [ URL ZS 2/0 Zk 8 II: "https:// Fundamentals is.cuni.cz/ of Sustainablestudium/ Development predmety/ in Environmentindex.php? (Environmedo=ucit&kod=105515"] Sustainability) [ URL "https:// is.cuni.cz/ studium/ predmety/ index.php? do=predmet&kod=JKB265&skr=2026"] JKB266 Sustainability LS 2/0 Zk 8 III: Fundamentals of Sustainable Development in Economy (Economic Sustainability) [ URL "https:// is.cuni.cz/ studium/ predmety/ index.php? do=predmet&kod=JKB266&skr=2026"] JKB267 Bachelor Štoll [ URL ZS 0/2 Z 10 Seminar "https:// I [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=17994"] index.php? Lütke do=predmet&koNotarp [ URL=2026"] "https:// is.cuni.cz/ studium/ predmety/ index.php? do=ucit&kod=14423"] JKB268 Bachelor Štoll [ URL LS 0/2 Z 10 Seminar "https:// II [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=17994"] index.php? Lütke do=predmet&koNotarp [ URL=2026"] "https:// is.cuni.cz/ studium/ predmety/ index.php? do=ucit&kod=14423"] Total ECTS: 44 ****************************************************************************************** * Section 1: Communication in a Global World ****************************************************************************************** *========================================================================================= * Compulsory courses (J#1071) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB255 Introduction Nečas [ URL ZS 2/0 Zk 10 to Social "https:// & Media is.cuni.cz/ Communication studium/ I [ URL predmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=00328"] studium/ predmety/ index.php? do=predmet&kod=JKB255&skr=2026"] JKB257 InterculturalLütke Notarp LS 0/2 Zk 8 Communication [ URL Management "https:// [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=14423"] index.php? do=predmet&kod=JKB257&skr=2026"] Total ECTS: 18 *========================================================================================= * Elective courses (J#1072) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB040 Global Miessler [ URL ZS 1/1 Zk 5 Media [ URL "https:// "https:// is.cuni.cz/ is.cuni.cz/ studium/ studium/ predmety/ predmety/ index.php? index.php? do=ucit&kod=63862"] do=predmet&kod=JKB040&skr=2026"] JKB256 Introduction Nečas [ URL LS 2/0 Zk 5 to Social "https:// & Media is.cuni.cz/ Communication studium/ II [ URL predmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=00328"] studium/ predmety/ index.php? do=predmet&kod=JKB256&skr=2026"] JKB269 Media and Koudelková ZS 1/1 KZ 5 Sustainability [ URL Communication "https:// [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=41661"] index.php? Ariestya [ URL do=predmet&kod"https://kr=2026"] is.cuni.cz/ studium/ predmety/ index.php? do=ucit&kod=89579"] JKB270 Aspects of Lütke Notarp LS 0/2 Zk 5 Sustainability [ URL in "https:// Interculturalis.cuni.cz/ Communication studium/ [ URL predmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=14423"] studium/ predmety/ index.php? do=predmet&kod=JKB270&skr=2026"] JKB272 Media Hroch [ URL ZS 0/2 Zk 5 Archeology "https:// [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=61917"] index.php? do=predmet&kod=JKB272&skr=2026"] Minimum ECTS: 15 ****************************************************************************************** * Section 2: Media Analysis ****************************************************************************************** *========================================================================================= * Compulsory courses (J#1073) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB258 Methodology Nečas [ URL LS 1/1 Zk 10 of Social "https:// Sciences [ URis.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=00328"] index.php? do=predmet&kod=JKB258&skr=2026"] JKB259 Critical MediRosenfeldová ZS 1/1 Zk 8 Literacy [ URL [ URL "https:// "https:// is.cuni.cz/ is.cuni.cz/ studium/ studium/ predmety/ predmety/ index.php? index.php? do=predmet&do=ucit&kod=50255"]"] Total ECTS: 18 *========================================================================================= * Elective courses (J#1074) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB273 UnderstandingRosenfeldová LS 0/2 KZ 6 Media [ URL Influence on "https:// Environmentalis.cuni.cz/ Perceptions studium/ [ URL predmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=50255"] studium/ predmety/ index.php? do=predmet&kod=JKB273&skr=2026"] JKB274 Linguistic Lütke Notarp LS 0/2 Zk 6 Discourse [ URL Analysis "https:// as a Method is.cuni.cz/ in Media studium/ Research [ URLpredmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=14423"] studium/ predmety/ index.php? do=predmet&kod=JKB274&skr=2026"] JKB275 Policy and Shavit [ URL LS 1/1 Zk 6 Sustainability"https:// Issues [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=31150"] index.php? do=predmet&kod=JKB275&skr=2026"] Minimum ECTS: 12 ****************************************************************************************** * Section 3: Media Competence and Education ****************************************************************************************** *========================================================================================= * Compulsory courses (J#1075) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JJM001 Audiovisual Štoll [ URL ZS 1/1 Zk 8 Interpretation"https:// of Reality is.cuni.cz/ [ URL studium/ "https:// predmety/ is.cuni.cz/ index.php? studium/ do=ucit&kod=17994"] predmety/ index.php? do=predmet&kod=JJM001&skr=2026"] JKB260 Children, Javornicky ZS 1/1 Zk 8 Youth & Brumovská Media [ URL [ URL "https:// "https:// is.cuni.cz/ is.cuni.cz/ studium/ studium/ predmety/ predmety/ index.php? index.php? do=predmet&do=ucit&kod=97106"]"] Total ECTS: 16 *========================================================================================= * Elective courses (J#1076) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB230 New Media Štoll [ URL LS 0/2 KZ 5 Theories and "https:// Non-fiction is.cuni.cz/ Motion Picturestudium/ in the late predmety/ modern media index.php? environmentdo=ucit&kod=17994"] [ URL Rétfalvi [ URL "https:// "https:// is.cuni.cz/ is.cuni.cz/ studium/ studium/ predmety/ predmety/ index.php? index.php? do=predmet&do=ucit&kod=97855"]"] JKB276 Children, Javornicky LS 2/0 KZ 5 Youth and Brumovská Sustainability [ URL [ URL "https:// "https:// is.cuni.cz/ is.cuni.cz/ studium/ studium/ predmety/ predmety/ index.php? index.php? do=ucit&kod=97106"] do=predmet&kod=JKB276&skr=2026"] Minimum ECTS: 5 ****************************************************************************************** * Section 4: Media Production and Marketing ****************************************************************************************** *========================================================================================= * Compulsory courses (J#1077) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB261 Principles Lábová [ URL LS 1/1 Zk 8 of Media "https:// Work I: An is.cuni.cz/ Introduction studium/ to Technology predmety/ and index.php? Storytellindo=ucit&kod=40736"] [ URL Géla [ URL "https:// "https:// is.cuni.cz/ is.cuni.cz/ studium/ studium/ predmety/ predmety/ index.php? index.php? do=predmet&do=ucit&kod=55459"]"] JKB263 Principles Koudelková ZS 2/0 Zk 8 of Marketing [ URL and Marketing "https:// Communicationis.cuni.cz/ [ URL studium/ "https:// predmety/ is.cuni.cz/ index.php? studium/ do=ucit&kod=41661"] predmety/ index.php? do=predmet&kod=JKB263&skr=2026"] Total ECTS: 16 *========================================================================================= * Elective courses (J#1078) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB262 Principles ofLábová [ URL ZS 1/1 Zk 6 Media Work II:"https:// Multimedia is.cuni.cz/ Project studium/ Development predmety/ [ URL index.php? "https:// do=ucit&kod=40736"] is.cuni.cz/ Géla [ URL studium/ "https:// predmety/ is.cuni.cz/ index.php? studium/ do=predmet&kodpredmety/kr=2026"] index.php? do=ucit&kod=55459"] JKB277 Sustainable Moravcová LS 1/1 Zk 6 Digital [ URL Marketing "https:// [ URL is.cuni.cz/ "https:// studium/ is.cuni.cz/ predmety/ studium/ index.php? predmety/ do=ucit&kod=53608"] index.php? do=predmet&kod=JKB277&skr=2026"] Minimum ECTS: 6 *========================================================================================= * Elective courses (J#1079) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB278 Sustainable Koudelková ZS 0/2 Z 6 Marketing [ URL Campaigns I "https:// (Analysis) is.cuni.cz/ [ URL studium/ "https:// predmety/ is.cuni.cz/ index.php? studium/ do=ucit&kod=41661"] predmety/ index.php? do=predmet&kod=JKB278&skr=2026"] JKB280 SustainabilityŠtoll [ URL ZS 0/2 Z 6 as a Topic "https:// in Media is.cuni.cz/ Communication studium/ I [ URL predmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=17994"] studium/ Rétfalvi [ URL predmety/ "https:// index.php? is.cuni.cz/ do=predmet&kodstudium/skr=2026"] predmety/ index.php? do=ucit&kod=97855"] Minimum ECTS: 6 *========================================================================================= * Elective courses (J#1080) *========================================================================================= Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia JKB279 Sustainable Koudelková LS 0/2 Z 6 Marketing [ URL Campaigns II "https:// (Production) is.cuni.cz/ [ URL studium/ "https:// predmety/ is.cuni.cz/ index.php? studium/ do=ucit&kod=41661"] predmety/ index.php? do=predmet&kod=JKB279&skr=2026"] JKB281 SustainabilityŠtoll [ URL LS 0/2 Z 6 as a Topic "https:// in Media is.cuni.cz/ Communication studium/ II [ URL predmety/ "https:// index.php? is.cuni.cz/do=ucit&kod=17994"] studium/ predmety/ index.php? do=predmet&kod=JKB281&skr=2026"] Minimum ECTS: 6 ****************************************************************************************** * Recommended optional courses (J#1081) ****************************************************************************************** Kód Název předmětu Garant Semestr Rozsah výuky Kontrola Kredity předmětu studia ****************************************************************************************** * Prerequisites, co-requisites, interchangeable and incompatible courses ****************************************************************************************** *========================================================================================= * Cumpulsory courses (J#1070) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti *========================================================================================= * Section 1: Communication in a Global World - Compulsory courses (J#1071) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti *========================================================================================= * Section 1: Communication in a Global World - Elective courses (J#1072) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti JKB256 Introduction to JKB255 Social & Media Communication II JKB270 Aspects of JKB257 Sustainability in Intercultural Communication *========================================================================================= * Section 2: Media Analysis - Compulsory courses (J#1073) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti *========================================================================================= * Section 2: Media Analysis - Elective courses (J#1074) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti *========================================================================================= * Section 3: Media Competence and Education - Compulsory courses (J#1075) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti JJM001 Audiovisual JKM145 Interpretation of Reality *========================================================================================= * Section 3: Media Competence and Education - Elective courses (J#1076) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti JKB276 Children, JKB260 Youth and Sustainability *========================================================================================= * Section 4: Media Production and Marketing - Compulsory courses (J#1077) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti *========================================================================================= * Section 4: Media Production and Marketing - Elective courses (J#1078) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti JKB262 Principles of JKB261 Media Work II: Multimedia Project Development *========================================================================================= * Section 4: Media Production and Marketing - Elective courses (J#1079) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti *========================================================================================= * Section 4: Media Production and Marketing - Elective courses (J#1080) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti JKB279 Sustainable JKB278 Marketing Campaigns II (Production) JKB281 Sustainability JKB280 as a Topic in Media Communication II *========================================================================================= * Recommended optional courses (J#1081) *========================================================================================= Kód Název předmětu Prerekvizity Korekvizity Záměnnosti Neslučitelnosti Study plan code: J26BPSUMAC1899